Milan, 5 April 2024 – AC Milan and Off-White™ reinforce their relationship by releasing a new, limited-edition “I SUPPORT SPORT FOR CHANGE” t-shirt and a special campaign in support of a Fondazione Milan initiative focused on empowering at-risk girls in Nairobi through football.
The collaborative project underscores the revolutionary nature of the partnership between AC Milan and Off-White™, which since its 2022 inception has aimed to use the power of sport to generate positive change.
Centered in Nairobi’s Dandora and Korogocho slums, the Fondazione Milan’s initiative is implemented in cooperation with Alice for Children, a 18-year-old non-profit dedicated to supporting at-risk children and women in Kenya. It is likewise based upon the conviction that sport — in tandem with educational activities and psychological support — can help girls become strong, independent women.
Specifically, by offering more than 1,300 at-risk Kenyan girls the opportunity to train and practice football, the program seeks to help the participating 10- to 18-year-olds recognize their intrinsic strength and value at a particularly delicate stage in their development, inspiring them to fight for their individual rights and for a more inclusive society.
To champion the initiative, AC Milan and Off-White™ have created a limited-edition t-shirt. Beige with bold red lettering, the shirt declares “I SUPPORT SPORT FOR CHANGE” across its chest, with a hybrid Off-White™ logo under the center collar and the iconic AC Milan diavolo mascot — carrying a pitchfork topped with a custom riff on the iconic Off-White™ Arrow logo — on its back.
Part of the proceeds from the t-shirt’s sale will return to Fondazione Milan to fund their Sport for Change program, which for over 20 years has employed the positive values and power of sport to tackle education inequality and poverty, inspiring young people to grow and develop their talents. At the same time, the foundation promotes integration and social inclusion in both suburban areas and urban neighborhoods through projects in over 20 countries around the globe — including last year’s Sport for Change project, which saw Off-White™ collaborate with Fondazione Milan to transform a small sports center at Maria Madre della Chiesa Parish in the underserved Milan suburb of Gratosoglio into a multi-use youth sport space.
The new t-shirt debutes tomorrow, 6 April, on the AC Milan Men’s Team players during their pitch inspection ahead of the Serie A game against Lecce. It also stars in a special campaign featuring Nadia Nadim and Kosovare Asllani of the AC Milan Women’s Team, Samuel Chukwueze and Yacine Adli of the AC Milan Men’s Team, two AC Milan notorious supporters – actress and presenter Fiammetta Cicogna and internationally acclaimed chef Carlo Cracco – and three AC Milan real fans, whose values align with the AC Milan and Off-White™ journey’s mission.
The limited-edition AC Milan and Off-White™ t-shirt is available in men’s and women’s sizes on www.off—white.com, at the Off-White™ Via Verri flagship store in Milan, on store.acmilan.com, and at select AC Milan stores.
About Off-White c/o Virgil Abloh™
Fondata nel 2013, Off-White™ definisce come colore l’area grigia tra il nero e il bianco. Le collezioni stagionali di vestiti per uomo e donna, gli oggetti, i mobili e le pubblicazioni che compongono il brand formano assieme una visione culturale. Le collezioni sono inserite in una backstory comune e ricorrente e sono composte da indumenti la cui identità è definita attraverso il design stesso. L’atelier di Off-White™ a Milano permette di attingere alla storia e alla maestria artigianale del paese, riviste in una prospettiva di design e trend globali. Con la vision di coniugare l’utilizzo giornaliero degli abiti e l’espressione artistica dell’alta moda, il direttore creativo e designer Virgil Abloh ha esplorato concetti della cultura giovanile nel contesto contemporaneo.
About Fondazione Milan
Dal 2003 Fondazione Milan lavora per dare ai giovani supporto educativo e sociale e ha realizzato oltre 230 progetti in 23 paesi nel mondo, coinvolgendo circa 5.000 bambini all’anno e raccogliendo oltre 12 milioni di Euro. Attraverso i programmi Sport for All, Sport for Change e Assist, Fondazione Milan continua a costruire un futuro nel quale ogni giovane abbia l’opportunità di sviluppare i propri talenti e realizzare i propri sogni.
