AC Milan to face Manchester City, Real Madrid, and FC Barcelona as part of the DIRECTV Soccer Champions Tour 2024 across iconic U.S. venues
Exclusive fan engagement events and community initiatives to highlight AC Milan’s commitment to growth and connection in the American market
New York, NY, 25 July 2024 – AC Milan is set to embark on the 2024 Pre-Season Tour in the United States, marking a new chapter in the Club’s global development under the guidance of RedBird Capital Partners, controlling shareholder of AC Milan.
Coach Fonseca’s squad will compete against elite European teams in the DIRECTV Soccer Champions Tour 2024. The Rossoneri will play Manchester City on 27 July at Yankee Stadium in New York, then face Real Madrid on 31 July at Soldier Field in Chicago. The tour will wrap up with a match against FC Barcelona on 6 August at M&T Bank Stadium in Baltimore, a fitting duel as both clubs celebrate their 125th Anniversary in the upcoming season.
This marks the second consecutive summer that AC Milan has chosen North America for its Pre-Season Tour, following a successful stint in California and Nevada last year. The new US tour highlights the Club’s robust connection with the American market. With 43 million fans in the US, AC Milan is the most-followed Serie A club in the country and the best-regarded Italian soccer club according to YouGov’s international market research.
The Pre-Season Tour will significantly enhance AC Milan’s presence in a region with a growing interest in football. It offers a prime opportunity to boost commercial growth and brand strength while solidifying relationships with partners including Emirates, PUMA, MSC Cruises, BMW and KONAMI. These collaborations will engage the local fanbase through exclusive initiatives, such as a premium Manhattan event with PUMA highlighting the synergy between football and fashion, and a special meet-and-greet on 3 August at the PUMA Flagship Store on Fifth Avenue.
The Tour will also provide AC Milan the opportunity to strengthen their relationship with the New York Yankees, partner of the Rossoneri since 2022. This strategic partnership brought together two of the most iconic sports brands in the world and stems from a longstanding relationship between Yankee Global Enterprises and RedBird Capital Partners, the controlling shareholder of AC Milan.
Beyond commercial ventures, the Tour will include community-focused activities in collaboration with Fondazione Milan. These initiatives, featuring participation by Club legends, aim to give back to the New York City community, reinforcing AC Milan’s commitment to social responsibility and community engagement.
Additionally, the retail trailer accompanying the team during the three tour matches will offer fans at the stadiums the chance to purchase official Club merchandise and customize their jerseys, deepening their connection with the Rossoneri family. Even while overseas, the Club will stay connected to its over 550 million fans worldwide through exclusive multimedia content created by Milan Media House, engaging Milan supporters daily across the Club’s official platforms.
Fans will be able to follow the journey of the Rossoneri in the United States through the official channels of the Club.
Fans can find further information on the DIRECTV Soccer Champions Tour 2024 and purchase tickets for the games at https://www.soccerchampionstour.com/en/
