AC Milan worth every minute: the club ignites the festive season with special initiatives and collectibles
The 125th Anniversary celebrations of AC Milan continue to gain momentum with the launch of a multichannel campaign, special products, experiences, and social initiatives dedicated to the Rossoneri community
Milan, 15 November 2024 – The festive spirit is igniting the AC Milan family in Milan and around the world. As the Club celebrates its 125th Anniversary and approaches the end of 2024, AC Milan is enriching its program of events, digital, and social initiatives to strengthen its connection with fans and commemorate this significant milestone in the Club’s history.
These initiatives will include celebrations marking the Club’s 125th Anniversary, culminating on 15 December, during the AC Milan vs. Genoa match, where the men’s First Team will wear a special jersey designed with PUMA and with input from Rossoneri fans. This jersey will also be worn by the women’s First Team in the Derby on 8 December.
Off the pitch, the Club will unveil the first three “Elected Members” of the Hall of Fame presented by Emirates, honouring three legends who have contributed to writing pages of history for AC Milan. Additionally, the Club will host an exclusive invitation-only Gala Dinner, where key figures from the past, present, and future of AC Milan will come together to celebrate this momentous anniversary.
THE WARMTH OF THE HOLIDAYS IN THE MULTI-CHANNEL CAMPAIGN
The joy and warmth of the holiday season spent with loved ones guide the narrative of the new Rossoneri digital campaign, which will unfold across multiple platforms and three key moments leading up to this special time of the year.
Many figures from the AC Milan family will gather around a festive table to bring the campaign to life: from Coach Fonseca to players from both the men’s and women’s First Teams, the children from the Rossoneri Youth Sector, as well as Honorary Vice President Franco Baresi and Brand Ambassador Daniele Massaro.
Baresi and Massaro have already taken center stage in the first phase of the multichannel campaign, visiting the iconic Gattullo pastry shop in Milan to pick up a special panettone, officially kicking off the holiday season.
FROM THE COLLABORATION WITH GATTULLO TO THE EXCLUSIVE FESTIVE PRODUCT COLLECTION
The longstanding bond between AC Milan and Gattullo, a symbol of tradition, quality, and artisanal craftsmanship for over 60 years, has deep roots. Back in 1963, the pastry shop created a special cake for Nereo Rocco to celebrate the Club’s victory in the European Cup. In honor of the Club’s 125th Anniversary, this partnership has been renewed with the creation of an exceptional, limited-edition panettone, bringing Rossoneri colors and the authentic taste of Milan to fans worldwide.
Throughout the festive season, Rossoneri fans will be able to choose from a rich variety of products and gift ideas, already available at AC Milan’s official stores, both physical and online. From the must-have Christmas Jumper in three versions (tartan, ugly jumper, and one for pets) to accessories such as socks, mugs, ornaments, and children’s items, along with products celebrating Milan’s 125th Anniversary. Notable items include the elegant photobook crafted by Assouline, the AC Milan x New York Yankees collection, the Be@rbrick toy created with Medicom Toy, official PUMA jerseys, and other special collections recently launched by the Club.
125 YEARS OF MILAN: THE PHOTOGRAPHIC EXHIBITION IN MILAN
Since November 11 and running until December 2, the Club is sharing a special open-air photographic exhibition with the city of Milan, where it has always been rooted. The exhibition is hosted on the iconic Via Dante, in the heart of Milan, where the Rossoneri Flagship Store and La Bottega del Diavolo concept store are located.
Fans and tourists from around the world can experience 125 years of AC Milan’s legendary history through evocative archival images and exclusive photos taken specifically for a special book created in collaboration with Assouline, the iconic luxury publisher. The book is available in two elegant editions: “Classics” and “Ultimate.”
CASA MILAN AND THE MONDO MILAN MUSEUM
During the festive period, the Rossoneri headquarters will be the center of activities and initiatives for AC Milan fans who wish to purchase products at the Casa Milan Store, enjoy the culinary offerings at Casa Milan Bistrot, and experience the history of the Club at the Mondo Milan Museum.
In December, the Mondo Milan Museum will introduce a series of initiatives for all fans, ranging from exclusive tours alongside an AC Milan legend to special promotions. Specifically, on 16 December, to celebrate AC Milan’s 125th Anniversary, museum entry will be offered at a reduced rate of just €3, with all proceeds going to Fondazione Milan to support its social projects in Italy and worldwide.
Enhancing the museum experience even further, starting mid-December, five permanent artworks by artist Mimmo Alfarone will be displayed. These pieces depict AC Milan players who have won the Ballon d’Or and will be installed in the Ballon d’Or Room, celebrating the Club’s legendary champions and providing visitors with a unique opportunity to immerse themselves in AC Milan’s storied legacy.
SOCIAL INITIATIVES
Fondazione Milan will also be at the forefront in the coming weeks with social initiatives, especially aimed at Rossoneri fans with disabilities, as part of the “Milan for All” accessibility program.
From the challenge against Empoli on 30 November, when the teams from the FIGC’s Paralympic and Experimental Football Division will enjoy a unique experience at San Siro, to an initiative on 3 December for the International Day of Persons with Disabilities, the Foundation will also organize fundraising activities at December matchdays to support the donation of a van to the Gruppo Sportivo Dilettantistico Non Vedenti Milano, helping the athletes reach sports centers and promoting their autonomy and social integration.
As is tradition for the Rossoneri family, Fondazione Milan will also visit several hospitals in the Milan area, accompanied by players from the First Teams and Youth Sector, to bring joy and special gifts to young patients in pediatric wards.
